Results of the Business Technology Expo 2024 Forum and Exhibition!
From April 3 to April 5, 2024, the second Business Technology Expo 2024, an international forum and exhibition of business technologies, took place at the International Exhibition Center "EXPO" in Astana. Once again, it became a key event for industry professionals in Kazakhstan and Central Asia.
This year, Business Technology Expo showcased solutions from 25 exhibitors across five thematic sections: Marketing & Sales, Cloud and IT Solutions, RetailTech, HRTech, and FinTech.
The exhibition area expanded by 30% compared to 2023, offering an even broader range of products and participating companies. Featured exhibitors included Digital Pill, X-Partners, Altel Business, Wazzup, API Yandex Maps, AKASHI Data Center PLC, Digital Flow - Innovations, Bitrix24, MyBPM, Turan Soft, Qubit Technology, TAKOPI Kazakhstan, and many more.
Exhibitors' Highlights
Siberian Developers Studio demonstrated practical applications of AI in business and software development. Their cutting-edge solutions in web development and artificial intelligence attracted significant attention.
Digital Flow - Innovations showcased data encryption algorithms to ensure information confidentiality, emphasizing their certified KAZTOKEN secure digital signature storage devices, which lead the Kazakhstani market.
Bitrix24 presented its comprehensive suite of business automation tools, including task management, internal communication systems, CRM, document cloud storage, event calendars, and more, all integrated into a single platform.
Visitor and Market Impact
With growing participation, Business Technology Expo demonstrated increasing commercial potential. The exhibition attracted 4,081 professionals from 19 Kazakhstani cities and 13 countries worldwide, a 20% increase compared to 2023. Notably, 73% of visitors were company executives, top managers, and decision-makers.
Survey Results from Exhibitors:
20% plan to sign contracts worth over $100,000.
35% anticipate contracts between $10,000 and $50,000.
70% confirmed plans to participate in future exhibitions.
Survey Results from Visitors:
75% rated their visit as "highly effective."
80% established new partnerships and business connections.
50% attended to explore new solutions and available products.
25% aimed to gain knowledge about current market trends and enhance their professional competencies.
25% sought new business partners and valuable connections.
Business Program Highlights
The event featured diverse product lines and professional discussions on critical business topics. Over 80 Kazakhstani and international speakers participated, addressing themes such as marketing, HR technology, and fintech.
Key Events:
BT Conference: Marketing & Sales: Experts shared strategies for adapting marketing efforts to evolving consumer needs, including Gen X, Y, Z, and Alpha demographics, performance marketing, and effective branding.
BT Conference: HRTech and Cloud IT Solutions: Sessions explored AI-driven transformations in HR, generative business intelligence, and cloud storage innovations.
Testimonials
Asylkhan Baymaganbetov, Development Director, Yandex Maps: "The event exceeded expectations with its targeted audience across diverse industries. This direct interaction fosters productivity and efficiency, far superior to remote communication."
Alexander Fefilov, Marketing Manager, Wazzup: "Kazakhstan welcomed us warmly. Live client feedback and packed audiences at our presentations made the experience truly exceptional."
Timur Durmagambetov, CEO, A-Business: "The exhibition enables networking, community building, and direct engagement with decision-makers, which is irreplaceable compared to digital channels."
Venue and Organizers
The Business Technology Expo was held at the world-class "EXPO" International Exhibition Center in Astana. The event was organized by Astana Expo, with 19 years of experience hosting international exhibitions and as an active member of the Global Association of the Exhibition Industry (UFI).
Save the Date!
The next Business Technology Expo will take place from April 2 to 4, 2025, at the "EXPO" Center in Astana.