Exhibition Program

Время;Тема;Спикер

10.00 – 10.15;Opening: AI-native business as the standard of 2026;Anna Nuguspanova. CEO Marketing Agency A-WIN. Founder of Marketing Training Hub. Mentor at IQanat Educational Foundation<br><br>Vladislav Andrianov. Entrepreneur. Lecturer at Qamalladin University 10.15 – 10.35;Global perspective: Infrastructure for AI transformation;Ivan Pivovarov. Account Manager for Kazakhstan Hewlett-Packard Enterprise 10.35 – 10.55;AI management: Data-driven decision-making and LLM;Anuar Dairov. Expert, business trainer and coach IMCP, MBA Geneva Business School 10.35 – 11.30;Scaling: AI in the public sector and corporations;Zhan Dushayev. Head of Product / Project SHAI.pro<br><br>Aibar Ussen. Chief Commercial Officer (CCO), SHAI.pro 11.30 – 11.50;FakeDetector - how to distinguish truth from fakes. Experience of Kazakhstani media;Aina Zadabek. Chairman of the Management Board of JSC QazContent 11.50 – 12.10;Hyper-personalization: Marketing that knows everything;Aigerim Nurgaliyeva. Entrepreneur, CEO, co-founder of the international IT platform STIKER.AI 12.10 – 12.30;AI creativity and video production for business;Zhandos Tursumbayev. Higgsfield, CTOgram 12.30 – 13.00;How to implement AI without losing control;Panel discussion / Q&A ;Note: the order and sequence of speeches may slightly change;

Время;Тема;Спикер

10.00 – 10.10;Opening remarks;Nurbek Sadykov, CEO qCloudy. Yuriy Kilochitsky, AWS representative 10.10 – 10.40;Infrastructure for Agentic AI solutions;Farukh Bakiev, representative of QCloudy 10.40 – 11.10;Need a 24/7 on call autonomous DevOps engineer? AWS DevOps Agent!;Anton Kartashov. Senior Engineer AWS 11.10 – 11.35;Cooperation between MUK Cloud and AWS. Advantages of MUK Group partnership;Nikolay Savinov. Cloud BDM MUK Group 11.35 – 12.00;Hybrid AI You Can Trust and Measure;Jafar Penot. Manager of Data & AI KPMG 12.00 – 12.25;From dashboards to AI agents: hybrid search across structured data;Alexander Polorotov. Co-founder Datanomix.pro 12.25 – 12.45;From BI to an AI assistant for executives;Maria Drobinskaya. BI Solutions Architect LLP Yolva 12.45 – 13.25;Panel discussion. Hybrid cloud strategies for Agentic AI: from pilot to scaling;speakers 13.25 – 13.50;Q&A;

Время;Тема;Спикер

10.00 – 10.05;How does digital transformation differ from digitalization and automation? What is digital disruption? Do all companies need digital transformation?;Vasil Galimov.Director. Digital Marketing Laboratory ;Block<br><b>Digital client</b> 10.05 – 10.10;Opening remarks by the moderator;Nadezhda Bader-Baer. Independent international consultant in strategic and retail marketing 10.10 – 10.20;Who's Next: images of the future;Alexander Ruzanov. Director of BRIF Research Group 10.20 – 10.40;Changes in consumer behavior model in retail based on client cases;Elena Naumchik. Independent expert in customer loyalty Certified Loyalty Marketing Professional 10.40 – 11.00;Digital shadows and twins: transformation of the customer journey in 2026;Nadezhda Bader-Baer. Independent international consultant in strategic and retail marketing 11.00 – 11.20;CRM for the financial sector. Transition from automation to intelligent use of data and hyper-personalization. If everyone has technologies, why do the results differ so much?;Andrey Zamyslov. Director of Yelva LLP ;Block<br><b>Digital business processes</b> 11.20 – 11.25;Opening remarks by the moderator ;Yulia Yakupbayeva. Partner of GPI group, Member of the Presidium, Chairman of the Council for Sustainable Development of NCE "Atameken" 11.25 – 11.45;Topic to be confirmed;Nariman Mukushev. Member of the Management Board, Deputy Chairman of the Management Board of Halyk Bank 11.45 – 12.05;Topic to be confirmed ;Tatyana Sayfarova. Advisor to the Chairman of the Management Board of JSC "Kazakhtelecom" on business process reengineering 12.05 – 12.25;Transparency, savings, and zero recalculations: case of electronic timesheet implementation in MMC;Elena Zaburdyayeva. Head of Digital Solutions Development and Implementation Department. Business & Technology Services LLP (ERG) 12.25 – 12.45;Cases of business process automation within company digital transformation;Askar Tutukov. Director of "CRM Expert" LLP 12.45 – 13.15;Two Coca-cola cases in Kazakhstan. Smart plastic, Smart water;Yulia Yakupbayeva. Partner of GPI group, Member of the Presidium, Chairman of the Council for Sustainable Development of NCE "Atameken" 13.15 -13.45;From isolated services to a unified environment of digital documents;Marina Lyubivaya. Marina Lyubivaya, Development Director, Digital Flow – Innovations LLC ;Block<br><b>Digital business models</b> 13.45 – 13.50;Opening remarks by the moderator. Comparison of four digital business models: supplier, modular manufacturer, omnichannel, ecosystem driver;Vasil Galimov. Director. Digital Marketing Laboratory 13.50 – 14.10;Topic to be confirmed;Speaker to be confirmed. BI Group 14.10 – 14.30;Implementation of the "omnichannel" business model based on interaction between an IT company and clients from the agricultural sector;Speaker to be confirmed. KAS consulting 14.30 – 14.50;Digital transformation of Documentolog company. Implementation of the "Modular manufacturer" business model;Mariyam Amanbekova. Deputy Chairman of the Management Board for Commercial Activities of Documentolog global limited 14.50 – 15.10;Bitrix24 as a driver of the partner ecosystem;Elena Belyakova. Director for Partner Relations at "1C-Bitrix Kazakhstan" LLP ;Block<br><b>Digital resource management</b> 15.10 – 15.15;Opening remarks by the moderator ;Vladimir Denisov. Founder of Apicore 15.15 – 15.35;How digitalization changes production management: ERG experience in planning and execution of maintenance;Zharkyn Sarsengaliyev. Project Manager at Business & Technology Services LLP (ERG) 15.35 – 15.55;Digital optimization of the blending process at mining and processing plants. AMK case;Podvalov Alexander Yuryevich General Director. <br>Kosmanov Akylzhan Baktybayevich, Head of System Analytics Department AG Tech 15.55 – 16.15 ;How integration solutions transform industries and supply chains. Apicore client cases;Vladimir Denisov. Founder of Apicore 16:15 – 16.35;How to digitalize a pharmacy chain without losses and business interruption under strict regulation;Temirlan Anuarkhanov. IT Director of Sadykhan pharmacy chain. <br>Elena Andreeva. Head of External Projects at Sowita 16.35 – 16.40;Closing remarks ;Vasil Galimov. Director. Digital Marketing Laboratory ;Note: the order and sequence of speeches may slightly change;

Время;Тема;Спикер

8.30 – 9.00;Participant registration; ;Block<br><b>Strategy / Brand / Communication;</b> 09.00 – 09.25;Marketing in the premium segment 2026: growth through value, not discounts;Ainura Ashimova, Commercial Director of Ellington Hills, co-founder of Astana Marketing Club 09.25 – 09.50;How to win the battle for the information field in social media every day! For restaurants, hotels, and food delivery!;Arman Kaimalov, restaurant business expert, founder of Food Marketing agency 09.50 – 10.15;Promotion in education through personal brand: how trust turns into sales;Venera Baizhigit, Founder of GSC Study educational center, Co-founder of STIKER.AI 10.15 – 10.40;From product to mission: how to turn financial discipline into a national brand;Nurlan Akshanov, Deputy Chairman of the Management Board of Otbasy Bank 10.40 – 11.05;Cancel culture: how to turn a reputational storm into an advantage;Gaukhar Kerimova, PR Director at Home Credit 11.05 – 11.30;Arqymaq: how a Kazakhstani brand turns cultural code into capital;Askar Mirzaev, Brand Manager of Arqymaq 11.30 – 11.55;Sales at the edge of the map: experience of Rixos Water World Aktau hotel;Anel Amanbek, Marketing Manager at Rixos Water World Aktau 11.55 – 12.20;Presentation of the professional marketing community Astana Marketing Club;Albina Bunesku, CEO Bunesku Sports Marketing 12.20 – 13.20;Marketing services auction<br><br>SMM strategy development<br>Brand / marketing audit<br>Advertising campaign launch<br>Personal brand production<br>Consultation (1:1 or package) 13.20 – 14.20;Panel discussion<br><br>Career without a ceiling: how to grow in marketing and PR faster than the market;Moderator<br>Anastasia Muratova<br>CEO of a marketing agency<br><br>Participants:<br>Leya Khamitova. CMO Sat Group (brands Sat-NS, Fitness Palace)<br><br>Rysty Asenova, Head of Brand Development Department of the Kazakhstani automotive company Allur<br><br>Askhat Nametsha. Managing Partner of CIM Kazakhstan, Visiting Professor at Narxoz University<br><br>Akerke Berlibay. Chairman of the Association of PR&Media Professionals ;Block<br><b>Tools / AI / Performance / Money</b> 14.20 – 14.45;Telegram as the new operating system of marketing: advertising, AI agents and data as a unified business growth system;Alexey Fedin. Executive Director of Magnetto.pro 14.45 – 15.10;Why targeting doesn’t work for 90% of businesses? How to reduce cost per lead by 2 times without increasing the budget using AI;Erlan Mukashev. Practicing targetologist, entrepreneur 15.10- 15.35;Smart CRM: how AI finds money in forgotten clients;Dinara Uskenbayeva. Strategy officer CSO Faceplate (energytech) 15.35 – 16.00;Anatomy of advertising budget loss based on the analysis of 10,000+ advertisers in Kazakhstan. What do the successful 3% of advertisers in Kazakhstan have in common — and what do the remaining 97% teach?;Vagiz Sitdikov. CEO of end-to-end analytics service ComBoards.com 16.00 – 16.25;Attract cheaply, retain for long: how to make advertising pay for itself and also finance retention;Anuar Abdrakhmanov. CMO Invictus group 16.25 – 16.50;How to assemble your own infinity gauntlet in marketing and make SOLD OUT in 1 day with a snap;Miras Imanmadirov, entrepreneur 16.30 – 17.00;Closing remarks; ;Note: the order and sequence of speeches may slightly change.;

Время;Тема;Спикер

10.00– 10.05;Opening remarks by the moderator;Gulmira Raissova. Founder and President of the Coordinating Council of NGOs Association of HR Managers of the Republic of Kazakhstan, SHRM-SCP 10.05 – 11.25;<b>1st Block</b><br><br> HR as the architect of AI transformation of business: from automation to rethinking work. Are people ready; ;How AI gives time back to people: from task automation to productivity growth;Nurzhan Smaylov. Chief Data & AI Officer of JSC «ForteBank» ;Interview of choice: AI or recruiter. A new approach to scalable and convenient hiring;Denis Poselyonny. HRD EPAM Kazakhstan Associate CIPD (Level 7) ;HR ERG in the era of AI: from request processing to designing digital employee experience;Anastasia Kruch. CHRO ERG in Kazakhstan. CIPD (Level 7). Certified coach ICF (ACTP, ACSTH) ;Win-Win: how TSARKA Academy creates a кадровый shield for the country’s cybersecurity;Marzhan Maksalamova. HR Director TSARKA ;<b>Panel discussion:</b><br><br>Who owns AI transformation: HR, IT or business?<br>How does HR move into the role of a strategic partner?<br>What are the risks: loss of HR role, implementation mistakes, lack of employee trust?<br>Does HR help transform business or does AI transform HR?; 11.30 – 13.00;<b>2nd Block</b><br><br>AI-native learning and a new skills model: how to prepare “superworkers”, not just employees; ;BCC Evolution project;Elena Voronova. Executive Director HR of JSC «Bank CenterCredit» ;AI changes not only processes — it changes the requirements for people who manage these processes;Aliya Yeshpanova. Executive Director HR Association of the Republic of Kazakhstan, Program Head of HR Certification Center, SHRM-SCP ;Employee evolution: which skills will become a “golden ticket” in the AI future?;Olga Baspayeva. CEO AIFC Academy, Certified Career Consultant, Certified Business Trainer ;Trend in training internal company trainers. AI-native in training;Erlan Mustafin. Head of the project "Ulttyq trening akademiyasy", member of the Coordinating Council of the Association of HR Managers of the Republic of Kazakhstan ;<b>Panel discussion:</b><br><br>What is more important: to train AI or to train people to work with AI?<br>How is the model of professions changing: from job-based → skills-based, which companies are succeeding in this? How does HR rebuild corporate learning: from courses → to AI assistants, from programs → to continuous learning?<br>Which risks are exaggerated: degradation of expertise, dependence on AI, loss of critical thinking?<br>What is more dangerous for business: employees who cannot work with AI — or employees who can no longer work without it?<br>What is more critical: preserving human expertise or maximizing productivity through AI?; ;Closing remarks by the moderator; ;Note: the order and sequence of speeches may slightly change.;